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Repositioning corporate messages that communication teams should convey.


The media do not promote the group’s strategy and results.


The group’s communication has been tainted by successive media crises and controversies that monopolised the observers’ attention. There is a need for more positive messages and teams must be given a sense of perspective in the face of the pressure induced by current issues.

Achieved together

  • on the basis of press analyses and interviews with teams, defining positive messages to be conveyed,
  • preparation of a set of arguments on the group’s strategy,
  • answers to media questions based on these arguments.