Legitimise the customer positioning of the group and foster its visibility through new communication priorities.
This publisher wants to enhance its CEO’s visibility on institutional subjects, while getting support to transition from product-focused to corporate communication.
This group wants to move away from its focus on products and to embrace the company’s message. To do so, it needs to outline new institutional positioning by emphasising closeness to customers and to legitimise the group’s communication on subjects other than its products.
- definition and confirmation with the management of the three institutional communication priorities associated to the SME (analysis of current issues, benchmarking of the competition’s communication…)
- development of relevant content to ensure access to the media,
- management of events on such priorities.