Merger operation – Positioning a project and its leader by building internal trust.
The manager, the founder of a business bank, wants to merge his structure with an investment bank. To do so, he needs to produce a communication strategy.
The announcement of the merger needs to convince customers, prospects, staff… of the project’s scope and relevance.
Development of arguments and management of media relations for the announcement with a view to promote :
- the transaction itself in a time of opportunities,
- the investment bank as a whole, its management, its business, its brand name,
- the manager, their success story, their expertise and the momentum it brings to the new unit.