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Large french banking group

Benchmarking study and identification of possible action leverages.


Faced with a major drop in one of its subsidiaries’ stock price, this group wants to find out about the response of other groups subject to harsh criticism from individual shareholders, as conveyed by complaints from a shareholder protection organisation.


The group wants to have tools to prepare the next shareholder meetings in a very tense climate.

Achieved together

Carrying out a study showing how other groups coped with similar situations in their communication: correlation between stock price and communication, response, messages...

  • interviews with the people involved in selected cases,
  • information retrieval,
  • design of a study and analysis,
  • identification of action leverages.